This portfolio currently highlights 10 applied projects and 2 peer-reviewed conference publications, and it focuses on translating consumer data into practical recommendations.
Chung Hy Dai
Market Research & Consumer Insights Candidate
Business graduate from Swinburne University with 10 applied projects across hospitality, mobility, and consumer behavior. Experience includes survey and experiment design and quantitative analysis. Currently seeking a full-time role in Market Research, Consumer Insights, or Strategy Analytics.
Languages: Vietnamese (native), English (IELTS Academic 6.0). Work authorization details are available on request.
Years Applied Research
Publications
Applied Projects Delivered
Featured by Swinburne Vietnam News
Swinburne Vietnam highlighted an applied research journey and academic outcomes across market research projects.
Read original article
Professional Experience
Analyzed large-scale hotel review data to support tourism policy and service strategy recommendations.
Competition
Strategic consulting for corporate expansion within 24-hour sprints.
Leadership & Activities
Organized club activities and supported internal operations for orientation programs and business competitions.
Leadership & Activities
Coordinated volunteer shifts and on-site logistics with a team of 30+ volunteers.
Evidence interpretation: Self-reported = outcomes reported by the author; conceptual = framework or prototype work; derived = synthesis interpreted from observed patterns.
Aspect-level sentiment segmentation from 74,896 reviews maps 10 guest segments for hotel decision-making.
Penalty-reward asymmetry analysis on 97,014 reviews classifies basic, performance, and excitement attributes.
EV attribute trade-off framing focuses on profile-based consumer choice logic.
CIEMB Policy
Phase-out acceptance is framed through pull/support-first sequencing before broad restrictions.
Influencer Strategy
Four-E UGC retention model links experience, expectations, and brand equity with engagement and retention.
EEEU Conference
Virtual influencer trust transfer is interpreted through credibility, relevance, and disclosure guardrails.
Sequence nudging logic is illustrated while preserving full choice-set freedom.
FCBEM 2025
Nutrition knowledge and activity drivers are mapped into phased intervention priorities.
State University Students
Ownership theory is translated into phased organizational commitment interventions.
Experiential Services
Emotional, social, and learning cues are sequenced for repeat participation planning.
This section highlights research capability and analytical execution. Each case summarizes the business context, method rigor, evidence status, decision-use interpretation, and tools.
Greenovation
Recognized with the Aspiring star research prize at Greenovation. View announcement.
Champion round participant
Advanced to the Champion Round, solving complex consulting cases under strict time constraints. Presented strategic solutions to industry judges.
Merit-based award
Awarded a partial scholarship for the Bachelor of Business program based on high school academic results and entrance examinations.
Swinburne University of Technology
Recognized for strong academic performance in project management, introduction to marketing and consumer behavior, and market research.
Score report available on request.
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